Emerging thought blog

Tech4Africa PR campaign sets up conference for longevity and sustainability

The confluence of key operational and strategic factors enabled tech-focussed PR firm Emerging Media to reach 11 million people through its campaign to publicise the hugely successful, inaugural Tech4Africa conference.

05.10.2010 - 13:04

Cerebra acquires Emerging Media Communications

We are incredibly excited to announce that Emerging Media and Cerebra are joining forces to bring the awesome! I'll write a more detailed personal post in the next few days, but here is the official press release:

30.09.2010 - 09:10

Gone are the days of the 20-page briefing book

The Briefing Book is DEAD.

It boggles my mind how some clients still request pages and pages of information for a briefing BOOK. Yup, an actual book containing masses of information which will either not be read by the spokesperson, or worse, is read and scares the hell out of them.

20 pages of copy to take in before a media interview would put the fear into anyone, no matter at what level they sit, how long they have to prepare, or how much media training they have received. Sometimes too much information is exactly that, too much information.

27.09.2010 - 12:34

Emerging Sprouts in full bloom

Emerging Media could not be happier after both of it's Emerging Sprout clients, Obami and Cognician, were selected by SeedCamp for possible investment.

29.07.2010 - 10:02

The 3 questions PR strategy

The value of a clear and well thought out PR strategy cannot be underestimated, but defining a strategy doesn't always have to be a complex process, especially for companies who don't yet have an established media presence.

23.07.2010 - 16:54

Guerilla marketing made easy

FIFA and it's long list of rules have been in the spotlight in the lead up to the World Cup, and now more so that the tournament is underway. They are known to be iron-fisted in their enforcement of their 'rights' and will sue anyone in their way. This behavior is predictable and provides an easy opportunity for brands with enough courage (and broad-shouldered lawyers) to execute simple and effective guerilla marketing campaigns.

22.06.2010 - 08:37

Happy 8th birthday to us!

Emerging Media turned 8 at the beginning of May. Yup, that's a whole 8 years of creating pitches, phoning journos, writing articles, hosting interviews, taking flack, giving flack, making friends, client meetings, media lunches, launches, conferences, chasing approvals, tears, laughs, editing, photoshoots, reports, love and much much more.

10.05.2010 - 12:18

The year that was and the year that will be

As we head into the festive season and start closing up another year, it is important to take time to look back at the year that was and take it all in. What lessons have been learnt and what are we going to take with us through to the new year? There's no denying that this has been a challenging year for so many, but it was also a great learning curve for us at Emerging Media.

11.12.2009 - 12:48

Project Based Work

We are in a recession. Or are we? The recession is ending. Or is it? Irrespective of whether the recession is ending, has ended or is here to stay for the foreseeable future, there are things that are certain: Companies no longer have abundant budgets and the fortunate few who do have been left with cold feet, unwilling to commit precious budget to agencies by signing up on monthly retainers. Marketing managers are being forced to tighten belts, get creative and come up with new ways of making less money spread even further than before. Read more

27.11.2009 - 08:12

The social media impact on PR

The impact of social media on corporate communications is changing the role of the public relations practitioner. Disruptions in global economics and the rise of social media have presented the world of corporate communications with a new paradigm. Drastic changes in general media are changing how public relations practitioners address content, the media and representation of their clients.

31.08.2009 - 07:20

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