Patrick Kayton

Patrick Kayton


~All men who have achieved great things have been great dreamers~ O.S. Marden

Patrick Kayton goes by the title: "imagineer" – He imagines and engineers creative solutions in order to put ideas into people’s heads.

Patrick joined an independent instructional design consultancy in 2000 and three years later co-founded the Bright Sparks creative agency with his brother Barry.

As a content architect, he has been responsible for the conceptualisation, design, development and delivery of creative, full colour and highly interactive educational materials, courses and comics principally in the areas of entrepreneurship and innovation. Patrick co-developed a unique instructional approach which weaves analytical and creative threads into a powerful tapestry for learning and thinking. His efforts have addressed audiences and learners ranging from impoverished youth in rural Africa, school learners of all ages in schools around the world, disadvantaged adult illiterates to sophisticated MBA students.

Since 2006 the brothers have collaborated on the creation of Cognician,a powerful thought processing software application for the web.

Cognician is a software platform and application that began through a belief that you can model good thinking habits. Cognician aggregates everything he has learned as a creative instructional designer and represents the culmination of his development efforts.

Patrick has an honours degree in literature and a background in book publishing. He has taught English in the far east, but worked for most of his career as a writer and instructional designer, where he has exercised his ability to switch paradigms between film, philosophy, comics and entrepreneurship.

Patrick is an educational visionary and idealist. He finds the inefficiencies of conventional education appalling, and the potential of computers and the internet educationally liberating.

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