Ian Rodney

We are in a recession. Or are we? The recession is ending. Or is it? Irrespective of whether the recession is ending, has ended or is here to stay for the foreseeable future, there are things that are certain: Companies no longer have abundant budgets and the fortunate few who do have been left with cold feet, unwilling to commit precious budget to agencies by signing up on monthly retainers. Marketing managers are being forced to tighten belts, get creative and come up with new ways of making less money spread even further than before.