Leading analyst firm places Oracle in leaders quadrant in three new reports

Leading analyst firm places Oracle in leaders quadrant in three new reports

Oracle is positioned in the Leaders Quadrant in each of the three new Gartner Magic Quadrants.

The Magic Quadrants include: Magic Quadrant for CRM Multichannel Campaign Management1; Magic Quadrant for Field Service Management2; and Magic Quadrant for CRM Customer Service Contact Centers3. Gartner Magic Quadrants position vendors within a particular market segment based on their completeness of vision and their ability to execute on that vision. Siebel CRM helps organisations differentiate their businesses to achieve maximum top-and bottom-line growth. It delivers a combination of transactional, analytical and engagement features to manage customer-facing operations across industries.

Leaders Quadrant in Magic Quadrant for CRM Multichannel Campaign Management
According to Gartner, leaders in the Magic Quadrant for CRM Multichannel Campaign Management, “demonstrate market-defining vision and the ability to execute against that vision through products, services, demonstrable sales figures and solid new references for multiple geographies and vertical industries. Clients report that the vendors deliver a high level of value and return on their commitment. The development team has a clear vision of the implications of business rules and the impact of social networking on customer service requirements. A characteristic of a leader is that it does not necessarily drive a customer toward vendor lock-in, but rather provides openness to an ecosystem. When asked, their clients reply that this product has affected the organisation's competitive position in their markets and helped lower costs. Leaders can demonstrate $50 million in sales to new customers during the past year.”

Leaders Quadrant in Magic Quadrant for Field Service Management
Gartner defines leaders in Magic Quadrant for Field Service Management as those that, “demonstrate market strength based on installed-base depth, and affect market trends in all categories of the criteria on which they're evaluated. Users of the software feel they are gaining a competitive advantage over others in their industry.”

Leaders Quadrant in Magic Quadrant for CRM Customer Service Contact Centres
According to Gartner, leaders in Magic Quadrant for CRM Customer Service Contact Centres, “consistently do considerably better in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”

“In my opinion, our positioning in these Gartner reports are a testament to our unwavering commitment to create groundbreaking products,” said Anthony Lye, Senior Vice President of Oracle CRM. “Siebel CRM is not only the industry leader, but the leader of innovation and setting the bar incredibly high for trend-setting applications and services that reverberate throughout the industry.”

About The Magic Quadrant
The Magic Quadrants are copyrighted 2009 by Gartner, Inc. and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vend or, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Oracle
Oracle (NASDAQ: ORCL) is the world's largest business software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

Trademarks
Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.